AIS resumes HBO partnership, provides reasonably priced streaming through AIS Play app

Advanced Info Service (AIS) has renewed its collaboration with international content material provider HBO, making content available to clients via the AIS Play cell app and AIS Playbox set-top box platform at aggressive rates.
Pratthana Leelapanang, Chief Consumer Business Officer at AIS, said that the transfer aims to capitalise on the growing market for streaming providers, encompassing both short-form and long-form content material.
Leelapanang defined that the business ecosystem of streaming services, significantly long-form content material corresponding to movies or sequence, has expanded because of AIS’s high-quality 5G network and the expansion of AIS Fibre’s broadband web subscriber base.
At present, AIS Fibre’s broadband Internet service has approximately 2.3 million family subscribers.
Ensured supplied HBO content through its cellular platform and AIS Playbox in 2017, but the partnership ended in February 2020 because of the service contract’s expiration. AIS has since entered into a new partnership agreement with Warner Bros, of which HBO is a subsidiary.
Warner Bros Discovery is a outstanding global media and leisure firm with well-known manufacturers and merchandise, including HBO, HBO Max, Discovery Channel, CNN, DC, and Eurosport.
Leelapanang revealed that there are presently eight million lively month-to-month customers of the streaming service via AIS’s platforms, equating to around one billion views per month. The average time spent on all of AIS’s platforms is 318 minutes per consumer per day.
Out of the 8 million lively monthly customers, 1.1 million are categorized as heavy every day streaming customers. The prime time for AIS Play usage is between 7pm and 10pm.
AIS customers spend a mean of 70 minutes per consumer per day on the AIS Play cellular app and 402 minutes per consumer per day on the AIS Playbox.
Shonali Bedi, Warner Bros Discovery’s Head of Affiliate Distribution & Digital Partnerships for Southeast Asia & Hong Kong, mentioned the expanded partnership builds on their profitable collaboration with AIS. With the total vary of HBO channels coming to AIS Play, Thai followers of premium leisure will be in for an actual treat, reported Bangkok Post. She said…

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